Panel #7 – Reaching the Market: Distribution in the Digital Age, Part 1

What is Television: Panel #7 – Reaching the Market: Distribution in the Digital Age, Part 1

Moderator: Dustin Morrow, Portland State University, USA

• Hye Jin Lee, University of Iowa, USA, and Mark Andrejevic, University of Queensland, New Zealand – An Inconvenient Truth About App TV: Why “Anything, Anytime, Anywhere” Television Remains an Elusive Reality
• Melanie E. S. Kohnen, Georgia Institute of Technology, USA – Everything New is Old Again: Normalizing the Production and Distribution of Web-Based Television
• Matt Cohen, University of Iowa, USA – The Difficulty of Endorsing the “Television Anywhere, Anytime” Campaign: The Case of TimeWarner and the TWCableTV App
• Michael E. Holmes, Ball State University, USA , Sheree Josephson, Weber State University, USA, and Jacqueline Martinsen, Ball State University, USA – Second Screen TV Applications: Boon or Boondoggle?

What is Television? A Conference to Explore the Past, Present, and Future of Television. March 1- 3, Portland, OR. Organized by Dr. Janet Wasko and the School of Journalism and Communication. For more about the conference, visit the website.