The John L. Hulteng Conversations in Ethics is an annual event that brings together students, professionals, and the public for an informed discussion of the ethical issues of the day as they pertain to the media and their constituencies. They event pays tribute to former SOJC Dean and Professor John L. Hulteng, who set standards of journalism ethics that remain intact today. His book The Messenger’s Motives: Ethical Problems of the News Media (1976) was one of the first journalism textbooks to address ethics and has become a staple in the field. During his time in Oregon, Hulteng was instrumental in shaping the future of both the Oregon newspaper industry and the School of Journalism itself.