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Panel #5 – TV Advertising: New Directions or the Same Old Game

Panel #5 – TV Advertising: New Directions or the Same Old Game

What is Television – Panel #5 – TV Advertising: New Directions or the Same Old Game

Moderator: Priscilla Peña Ovalle, University of Oregon, USA

  • Cynthia B. Meyers, College of Saint Vincent, USAChanging Industry Views of Audience Toleration of Commercials: Hulu v. Netflix
  • Gennadiy Chernov, University of Regina, Canada, and David Koranda, University of Oregon, USA - Consumer Perception Of Advertising Content Within The Context Of Local Television News
  • Allison Nettnin, Allegheny College, USA – Gleeking Out: New Directions in Television Branding
  • Harsha Gangadharbatla, University of Oregon, USA,  Kelty Logan, University of Colorado, USA, and Laura Bright, Texas Christian University, USAJust How Valuable is Television Advertising compared to Advertising on Social Media in the Minds of Consumers?
  • Darcey West Morris, Georgia State University, USAWhy “Addressable” Means You’re Too Accessible: The Future of Television Advertising

What is Television? A Conference to Explore the Past, Present, and Future of Television. March 1- 3, Portland, OR. Organized by Dr. Janet Wasko and the School of Journalism and Communication. For more about the conference, visit the website.