The UO held an international conference on The Promise of Reason to commemorate the 50th anniversary of the influential book The New Rhetoric by Chaim Perelman and Lucie Olbrechts-Tyteca. In this plenary session held on May 20, 2008, Alan G. Gross (University of Minnesota) extends a concept from The New Rhetoric to visual argumentation in his talk entitled, “Solving the Mystery of Presence: Verbal/Visual Interaction in Darwin’s Structure and Distribution of Coral Reefs.” Michael C. Leff (University of Memphis) then speaks on “The Peopling of Argumentation: Ad Hominem, Ethos,” and Perelman’s Relations of Coexistence.” They are introduced by Lawrence D. Green (University of Southern California).